Aren't Thomas Ingenlath (of Volvo) and Jony Ive (Apple) somehow soul mates in a way? Beauty and simplicity of design that is minimalist but not empty - a minimalism that is rather evocative; lines and spaces that are admittedly stark but do not repel because they are not cold. In their bareness they invite the viewer / consumer to place themselves within the canvas of the product. The consumer thereby becomes the focal point. This intrinsic humility of the product is so Scandinavian and shows such respect on the part of Thomas (who is German) for his company's (Swedish) heritage.